There’s practically a mall in every other town today – mainly in Nairobi – it’s a sign of urbanisation, development. The increasing purchase power of the Kenyan consumer demands such. Additionally, malls are a great outdoor channel to turn this footfall to your brand consumers.
Mall advertising is great because you can connect with the consumer closer to the purchase point. Some of the stats to look at are;
- 36% of shoppers will visit a store after seeing an ad,
- 43% will make unplanned or spontaneous purchases
- 73% come into malls feeling happy and in a positive mindset
With that in mind, here are the top 10 malls by average daily footfall traffic – 2018
1. The Hub Karen – 15,000
The Hub Karen Mall is a premier shopping mall located in the beautiful leafy suburbs of Karen, Nairobi catering to mainly the middle and upper income classes.
2. Garden City Mall – 12,500
It claims to be Kenya’s first integrated residential, retail and office development attracting middle-class families as well as expatriates with the serviced apartments.
3. Two Rivers Mall – 10,000
One of the new ones located in Ruaka off the Northern by-pass. It claims to be the biggest shopping experience in Sub Sahara Africa (outside SA) with more than 200 stores offering local and international experience.
4. Thika Road Mall (TRM) – 10,000
Often referred to as TRM, it’s located off Thika Road around the Roysambu and Kasarani neighbourhood. It mainly serves the student community, lower to middle-class communities.
5. Lavington Mall – 7,000
As the name goes, it’s located in the exclusive areas of Lavington. Primarily attracting the middle to upper-income classes as well the high-income consumers.
6. The Junction – 6,000
Located at the intersection of Ngong road, Lavington and Karen. It attracts a wide range of consumers, mainly the middle-income areas.
7. Lavington Curve – 5,000
8. Village Market – 3,000
9. Sarit Centre – 3,000
10. Prestige Plaza – 3,000
Data source: KAPS, Paytech & Mall Management
Are you looking to put your brand in front of these consumers? Get in touch with us at info@adspaceafrica.com
Author: Fred Kithinzi, Co-Founder & CIO