Nairobi is a cosmopolitan city, you may as well call it cos-mall-itan. Because there’s literally a mall every 5 meters 🙂 It’s a great sign because international brands, supermarket chains, financial institutions, entertainment joints et al have found a new home here.
People visit malls on weekends to hangout with friends and family, shop and have a good time. If you are not having fun at the mall then you are not living right! These are the top malls in Nairobi in terms of foot traffic:
Malls are typically those places you go in with an intent to buy only a few items but end up leaving with a bucket load of things and an empty bank account (well, for some of us). And that brings me to why mall advertising is pretty popular to push your brand. There’s a great opportunity to shorten the gap between product awareness and sale since the purchase point is already within the mall.
Brands can capture audiences in malls in different ways: lit panels, brand ambassador stands, escalator branding, glass signage at the shop and outdoor branding at the mall.
You and I have all seen those YouTube videos of people messing up on escalators. Imagine a viral escalator video with your brand present! Almost everyone in a mall space looks at or uses the escalator. They have a high impression frequency.
Malls have some of the freshest and well-maintained bathrooms. Take this branding for example! Nature calls and you find yourself in a very clean bathroom. The bathroom mirrors are branded with Harpic.
As shoppers enter a mall. Branded products or services stand out when shoppers are evaluating their shopping decisions. It is a perfect opportunity to catch shoppers when they have their bank cards and mobile phones in hand.
Looking to connect with shoppers in and around malls in Nairobi and beyond? You may register to the platform to learn more about the inventory available as well as reach us for more information.