In today’s era of technology, consumers are being bombarded with advertising messaging double what it was 5 years ago. Back then, consumers were exposed to at least 5,000 advert messaging per day, today, it’s almost double that. Because of this, media …
Blog - Adspace Africa Articles.
There’s practically a mall in every other town today – mainly in Nairobi – it’s a sign of urbanisation, development. The increasing purchase power of the Kenyan consumer demands such. Additionally, malls are a great outdoor channel to turn this …
Outdoor, commonly referred to as Out-of-Home is a long time, traditional medium popularly known and recognised. Once we step out of our homes, we see it, live through it and experience it. A teenage waiting at the bus stage will …