As I go through this new course on Business Research Methods as part of my Doctoral studies, there is much that aligns with the current evolutions of Out-of-Home pertaining to OOH research. The media industry is evolving at a similar …
Blog - Adspace Africa Articles.
In today’s era of technology, consumers are being bombarded with advertising messaging double what it was 5 years ago. Back then, consumers were exposed to at least 5,000 advert messaging per day, today, it’s almost double that. Because of this, media …
Do you question the new? Are you often skeptical about the success or failure of any new technology or lifestyle change and hence reject it in the first go. The twenty year mobile phone evolution started with large the large …
Long term brand success needs a long term solution. To re-position your brand, you need to tell a compelling new story, to a large and relevant audience, and in an engaging way. You also need to do it repeatedly over …
Airport advertising is not a new concept. It is now more important than ever because the number of air travelers is drastically increasing. KQ alone serves 3.5 million influential business and leisure travelers across Africa. 54% are traveling for business, 25% on …
We are moving towards a time where outdoor advertising has to be intimately integrated with digital media. At Adspace Africa we’ve explored that and you can now stop buying outdoor the traditional way. Welcome to programmatic outdoor buying. Wait, what? …
Nairobi is a cosmopolitan city, you may as well call it cos-mall-itan. Because there’s literally a mall every 5 meters 🙂 It’s a great sign because international brands, supermarket chains, financial institutions, entertainment joints et al have found a new …
There are everyday things that we end up holding a sentimental value towards especially when they make you feel nostalgic. It could have been an old Kiwi commercial on TV that reminded you of your school days or a Tusker …
There’s practically a mall in every other town today – mainly in Nairobi – it’s a sign of urbanisation, development. The increasing purchase power of the Kenyan consumer demands such. Additionally, malls are a great outdoor channel to turn this …
Outdoor, commonly referred to as Out-of-Home is a long time, traditional medium popularly known and recognised. Once we step out of our homes, we see it, live through it and experience it. A teenage waiting at the bus stage will …