As I go through this new course on Business Research Methods as part of my Doctoral studies, there is much that aligns with the current evolutions of Out-of-Home pertaining to OOH research. The media industry is evolving at a similar …
Blog - Adspace Africa Articles.
We are moving towards a time where outdoor advertising has to be intimately integrated with digital media. At Adspace Africa we’ve explored that and you can now stop buying outdoor the traditional way. Welcome to programmatic outdoor buying. Wait, what? …