Airport advertising is not a new concept. It is now more important than ever because the number of air travelers is drastically increasing. KQ alone serves 3.5 million influential business and leisure travelers across Africa. 54% are traveling for business, 25% on holiday and 17% to visit friends. With 59% of the travelers being between 35 to 54, brands can tap into this “higher-purchase power” demographic.
The Kenyan Airports account for 29% incoming East Africans, 61% for Africans and 96% of outside Africa visitors to Kenya. Thus, airport is going to be the 1st place that these visitors (business and holiday makers) interact with local and global brands. The dwell time at the airport when people are either waiting for flight announcements or baggage collection area gives the advertiser enough time make a long-lasting impression and drive considerable influences at the time of purchase.
Here is how airport advertising can help you build a brand:
Attract attention: Big size banners and hoarding at airports attract attention easily. These formats run day and night. Therefore, the ads are open to the audience for a long duration, creating greater impact than any other medium.
We have the following sites at the airport for your consideration:
- Diversified Audience: As per the data above, 3.5 million users are passing through the Kenya Airport daily. That’s close to 10,000 users every day. Further, this demographic has more disposable income – 54% are traveling for business while 25% are tourists. There’s no better place to find such a grouping.
Your brand can leverage the airport environment to give the audience enough reason to experiment and explore new services and brands. Get started by talking to us.